About me

I’m a Senior UX Designer with 7+ years of experience designing complex digital products, especially the kind that have grown messy, outdated, or difficult to navigate.

I’ve always been pulled by both science and art. I have a Master’s degree in biology, which came from a real love of nature, systems, and understanding how things work beneath the surface. But since I also have an artistic side to me, I decided to switch to graphic design after graduating. I spent around ten years in graphic design, illustration, and web design, building a strong visual foundation through typography, layout, colour, composition, and digital craft.

UX and product design became the place where those two sides came together. For me, it’s about understanding stories properly, seeing what people actually want and how they struggle with challenges in their journey, and then shaping something from the ground up, enabling people to live better stories.

That’s also why I tend to be drawn to genuinely difficult products — legacy platforms, multi-role workflows, tools that have accumulated years of complexity without much structural thinking. That kind of work is where the real design problem usually lives.

I care a lot about clarity, behaviour, storytelling, and how people actually experience things, not just how a product looks in a prototype. The visual side still matters a lot to me, but it comes after the thinking. Once the structure is right, the design can do what it’s supposed to do: help people move through a product more naturally and with less friction.

If you'd like to take an official view of my past, please take a look at my CV here:

Download CV

Work Experience

Adaptemy

Senior Product Designer

● Led product design across an adaptive learning platform, shaping student and educator experiences from discovery through delivery.
● Worked across research, user flows, wireframes, UI design, prototyping, and testing to guide product improvements and platform adaptations.
● Collaborated with stakeholders, educators, and technical teams to translate complex learning needs into clearer, more usable product experiences.

Neueda

Product Designer

● Led the redesign of an education platform, simplifying complex workflows and modernising the overall product experience.
● Worked across UX structure, UI design, and prototyping to improve clarity across key user journeys.
● Balanced user needs, stakeholder input, and delivery constraints throughout the redesign process.

pawaTech

Design System Specialist

● Led the overhaul of a large-scale design system to improve consistency, scalability, and collaboration across product teams.
● Built reusable components, system rules, and documentation to support more efficient design and implementation.
● Worked closely with designers and developers to create a more structured and maintainable system.

ESW eShopWorld

Design System Specialist

● Helped consolidate fragmented design systems into a more scalable and consistent foundation for product design.
● Built reusable components and improved documentation to support adoption across the team.

Dell Technologies

Senior Product Designer

● Worked on complex enterprise workflow and platform design within a large-scale product environment.
● Contributed across user flows, high-fidelity UI, prototypes, and detailed design specifications.
● Collaborated with other designers and cross-functional teams to shape solutions in a complex enterprise setting.

Deanta Global

Lead Product designer

● Led the redesign of a complex B2B publishing platform with multiple user roles, journeys, and workflow constraints.
● Owned the design process from discovery and flows through UI design, prototyping, and collaboration with developers.
● Helped bring structure and clarity to a product with complex roles and interaction paths.

Hibernia College

Senior UX/UI Designer

● Led the redesign of Hibernia College’s virtual learning environment, rethinking a complex legacy platform within Moodle constraints.
● Worked across user research, stakeholder input, information architecture, journeys, wireframes, UI design, and prototyping.
● Helped improve the learning experience across key student and staff workflows in a highly constrained environment.

Earlier Experience - Graphic Designer / Web Designer

Prior to 2020

Built a strong foundation in typography, layout, visual systems, and digital design before moving fully into UX/UI and product design.

Education

● Master's Degree in Science

Faculty of Science, University of Zagreb - Croatia

I was drawn to biology because of a deep fascination with nature, living systems, and especially behaviour — how the natural world shapes what it means to be human, how we think, adapt, and respond to problems.