About me
Senior Product (UX/UI) Designer with 5+ years of experience
specializing in complex web application and native mobile app
design. I excel at helping companies create highly functional,
usable and delightful digital products in both B2B and B2C areas,
from small startups that need product design from start to end, or
established corporations that need to simplify and redesign their
bulky systems. I am a proactive problem-solver, who loves to break
complex problems down to first principles and architect simple and
elegant solutions.
You can take a look at my ATS-friendly CV here.
Work Experience
● Senior Product Designer
Dell Technologies — Dublin, Ireland (remote)
Worked on a complete redesign of the Dell "Offers and Subscriptions"
workflow, a cluster of apps that enable Dell's customers onboard and
subscribe to various services. Business analytics have shown that our
apps are too complex to use, with the Rate Card creation sometimes
taking up to 12 weeks. Our goal was to simplify and speed up this
process.
● Reduced the overall work rate time down to 50% by designing a
creative, all-in-one solution that simplifies the information
architecture and shortens the user journey.
● Achieved stakeholders' shared understanding of the current user
journey, by analysing complex business and technical requirements,
creating service design blueprints, ecosystem maps and user
journeys.
● Delivered solutions for 5 features with conceptual user journeys,
low fidelity wireframes, high-fidelity wireframes and mockups.
● Validated solutions with interactive prototypes containing over 200
screens in total, with advanced features like hover states, smart
animation for better explanation.
● Improved developer handoff with over 100 highly-detailed, annotated
mockups.
● Design System Specialist
ESW (eShop World) — Dublin, Ireland (remote)
Successfully merged three, outdated design system libraries into a
single source of truth library. Analysed existing components and
compared to UX best practices in order to achieve better user
experience for our users, as well as designers. Implemented new design
tokens and UI components ranging from atoms to whole organisms.
● Created over 40 design system components with over 1000 different
variants for states and styles, by using advanced Figma organization,
auto-layout and variant features.
● Created a Research and analysis framework for a holistic analysis of
components, also to be used by future designers.
● Implemented documentation for the new design system in Atlassian
Confluence by analysing over 10 design systems from world's top
companies.
● Improved designers' speed of use and satisfaction of using the
design system by 80%, by performing surveys and organizing component
properties in Figma.
● Automatized adoption of our base design system to future, client
design systems by applying tokenization in Figma and JSON.
● Lead UX/UI Designer & Front-end Developer
Deanta Global — Dublin, Ireland (remote)
Took over the lead of product redesign of a publishing and project
management B2B SaaS platform intended for publishing companies. This
platform consists of features that enable publishers to deliver print
products through all stages of publishing: project strategy and
management, editing books and articles, exporting to InDesign and
other formats used in publishing. It had a 12+ years old design with
complex user flows, information architecture and repulsive visual
style.
● Defined user needs and requirements for over 10 features, by
performing discovery workshops with stakeholders, clients and
users.
● Delivered designs for complex user journeys with sometimes over 13
user roles.
● Implemented a design system library with over 50 elements in Figma
and created complementary documentation in Atlassian Confluence.
● Improved my requirements gathering and user story mapping skills by
helping product owners.
● Mentored junior designers on UX/UI best practices, design system
components and patterns.
● Improved consistency of UI components in production by applying
pixel perfect CSS styles.
● Lead UX/UI Designer & Front-end Developer
Hibernia College - Dublin, Ireland (remote)
Spearheaded the redesign process of Hibernia College's outdated VLE (Virtual Learning Environment) platform, used by the students to access and consume learning content, schedule assignments, take assessments and handle other academic activities. Our redesign gained approval rate of 95% and helped in the multi-million euro acquisition deal. Also worked on several complementary apps such as a brand-new Student Portal, Portfolio app and a Collaboration/Community app.
● Won a prestigious "Irish Education Award" for the Best Use of Technology by applying user-centred design process to.
● Shortened user journey steps on average by 30% by applying creative solutions to overcome technical IA constraints of the Moodle CMS.
● Gained insight into user flows by conducting surveys, user interviews, contextual inquiries and Matomo analytics.
● Enabled the wide team of stakeholders (corporate, faculty, staff) to gain understanding of how users' actual mental models differ from app's current state mental model.
● Aligned the application's mental model with that one of users, by improving the information architecture, navigation and the flow of screens.
● Delivered solutions in form of lo-fi, hi-fi wireframes and pixel perfect mockups, validating each iteration with user testing.
● Implemented accessibility requirements into new designs for people with various disabilities by collaborating with accessibility experts, testing designs with simulation glasses as well as working with users with disabilities.
● Created a simple design system library that works with predefined components from the Moodle CMS.
● Product (UX/UI) & Web designer
Freelance (remote)
Delivered creative Product (UX/UI) design solutions for a great number of clients. Performed UX/UI audits and designs for over 10 CMS websites and applications, created high-fidelity Mockups for over 15 marketing websites and designs for 3 mobile native apps.
● Achieved fast turnover for multiple projects by using Design Sprints methods and facilitating discovery and brainstorming sessions.
● Successfully achieved team alignment by performing discovery of stakeholder and tech requirements, conducting user interviews, heuristic analysis, competitor analysis and web analytics.
● Consistently improved usability of apps by analysing and creating information architecture, site maps, sketching user flows and interaction models.
● Validated solutions with interactive prototypes, usability testing, A/B testing, remote testing with Usertesting and Maze.
● Implemented design systems with highly performant UI components, foundations, by using Atomic Design principles and UX/UI best practices.
● Delivered over 300 digital (web design, landing pages, web banners, social media posts, TV screens) and print designs (POS materials, packaging, displays, environmental signage).
● Created over 100 creative illustrations, icons and other digital design assets for marketing and production purposes.
Education
● Master's Degree in Science
Faculty of Science, University of Zagreb - Croatia
I've always been fascinated with nature and especially Behavior Science - how nature shapes what it means to be human, to have problems.
Personal
I'm a maker, thinker, tinkerer, crafter. I love creating experiences for people that will enable them.